Target Market for Nikes

My demographic would be that I am a 17 year old white female, a senior in high school. I live in Minnesota, in the United States of America. I live in the suburb of Burnsville. The climate is cold for most of the year. Snow is on the ground for a good chunk of the year as well. I like to be outside, shop, and fish. I would want a shoe that is comfortable to walk for long periods of time in, but is also a casual shoe I can wear to school. I will use the shoe almost everyday, and would want the shoes to be durable so I get my moneys worth. I want the shoes to be affordable and durable. A good way to reach my age group would be to advertise on the radio or on TV, because I listen to the radio often and I watch TV too.